Scientific Support
Access to trial data, mode of action, insights, and technical expertise on phytogenics
Fytera
Novel PhytoComplex Solutions That Harness the Power of Plants for Animal Production
Fytera is a line of scientifically formulated PhytoComplex feed additives—plant-based solutions developed through rigorous phytotechnology research—within Selko, the feed additive brand of Trouw Nutrition. Fytera is developed in-house to support animal health, performance, and resilience—naturally, using phytogenics and bioactive compounds derived from secondary plant metabolites.
What Are PhytoComplexes and Why Do They Matter?
Plants have evolved over millions of years with sophisticated natural strategies to survive and thrive in challenging environments. At the heart of this resilience lies a complex network of bioactive compounds. Fytera® is built on the science of PhytoComplexes—nature’s own blueprint for resilience. Unlike conventional phytogenics that rely on isolated plant actives, PhytoComplexes preserve the full spectrum of bioactive compounds found in herbs, spices, and botanicals. This natural complexity enables synergistic interactions that support gut integrity, immune function, and feed efficiency. These are phytochemicals that matter.
We decode and develop these PhytoComplexes in-house, using advanced biomodelling and receptor mapping to ensure they work in harmony with the animal’s biology. Fytera® is the result: a portfolio of targeted, science-driven solutions designed to help animals thrive by supporting their natural defences and unlocking their full potential.
Our PhytoComplex Solutions
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Poultry -
Swine -
Ruminants
Poultry
To feed an ever-growing world population, the production of food needs to be as efficient as possible. Poultry products are an excellent source of nutrition, available and acceptable to a large part of the world’s population and, importantly, with an excellent conversion of feed into high-quality animal protein. The poultry industry has evolved and professionalised over the past decades, and we have gained a great deal of knowledge and insight into birds’ nutritional needs and how to fulfil these in response to production targets formulated by our customers. With our Fytera range of products, we are creating additional value beyond feed formulation by supporting birds’ optimal health and performance in a wide range of circumstances.
Watch Fytera Perform Video
Swine
Swine producers face many challenges – and biosecurity and animal health rank high on the list., We can provide crucial support to enable a sow to care for her offspring and let her piglets hit the ground running. Explore how the phyto-actives contained in our Fytera portfolio for swine interact with the animal’s immune system and the intestinal tract.
Ruminants
Ruminants are marvellous animals – they can utilize feed ingredients that are not in competition with human food, are productive in an incredibly wide range of circumstances and provide highly valued animal protein and other products. On the other hand, especially in high-performing production systems, dairy and beef cattle face many challenges related to performance, health (transition management, for example), and sustainability. Our Fytera portfolio provides support for various ruminant species and life stages aimed at making dairy and beef farming both sustainable and profitable.
Harnessing the Power of Plants—with Precision
At Selko, we believe in the power of nature—refined by science. Fytera® is the result of years of research into how phytochemicals and phytotechnology interact with animal physiology. We don’t just use plants—we discover new ones, validate how they work, and ensure they’re delivered with precision. From lab to farm, we control every step of the process to guarantee performance, safety, and consistency.
Fytera® is PhytoComplexes done right—leveraging the full spectrum of plant bioactive compounds to help you raise healthy and productive animals, sustainably.
Related programmes
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Antibiotic Reduction Programme
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Selko’ Antibiotic Reduction Programme aims to empower customers in efficiently reducing the reliance on non-sustainable solutions such as antimicrobials. -
Production Efficiency Programme
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Production efficiency means supporting the animal to achieve the highest possible level of performance and feed efficiency, while maintaining the appropriate health status.